Privacy policy

Table of Contents


At John Good, we've decided that our privacy policy should be simple and easy to understand. This sets out how we handle personal information and applies across our whole business and all our products.

Before describing how our privacy policy affects you, we need to explain some of the basic legal principles.

If you access our website and/or use our Products and Services, you consent to the terms of this Policy and agree to be bound by it and our Terms of Service.

We are a customer-focused company and that means we do genuinely care about your privacy. We will treat your personal information the way we would wish others to treat ours.

Important information - Definitions

We are John Good Limited, registered in England No.2360971. When we say ‘us', ‘we', ‘our' or ‘John Good' we are referring to John Good Limited and/or any of its subsidiaries or affiliates.

When we mention "you" or "your", we are referring to people who use or engage with the John Good brand, products and services. It also refers to people visiting our websites including engaging in social media.

What type of information do we collect?

Personal information

Personal information that identifies you as an individual or relates to an identifiable individual such as your name, title, company name, job function, postal address, telephone number, user name or email address.

If you submit any Personal Information relating to other people to us in connection with your work place, you agree that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Your IP Address number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address may be identified and logged automatically in our server log files whenever you access our websites, along with the time of the visit and the page(s) that you visited.

At times, you may disclose personal information from publicly available sites i.e. from social media, blogs, websites and other services where you are able to post information and materials. Please remember that this information is publically available.

We may also collect personal information from job applications to assess an applicant's suitability for employment.

Other information

Other information is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. This might include URL's of pages you visit, the device, operating system and browser you use and the time of your visit. We collect this information to help us understand how our websites are performing and how we could improve them and our services.

We use anonymous aggregated data provided by you and other users of the John Good products for the purpose of best practice, benchmarking, forecasting and education.

At times, we publish aggregated information however please feel safe in knowing that we will not publish information that identifies you without your prior approval.

We do retain messages you post to our website or blog.

If you provide your contact details in order to request information, but you do not proceed, we may contact you.

We have different ways of collecting information

Personal information

If you are using our websites, we may collect information directly from you when you contact us, subscribe to our email newsletters, or apply for a job.

For our Digital services, including Website Development, Website Support and Website Maintenance, you may supply us with test data, database backup, or system logs to help us find and address bugs. This may include personal information such as user names.

We may collect personal information from you if you attend an event that we are attending or during calls with sales and support teams, or when you contact us.

In order to enhance our ability to provide relevant marketing, offers and services to you we may obtain information about you from other sources, such as public databases, social media platforms and from other third parties.

Other information
Certain information is collected by most browsers or automatically through your device, such as your computer address, computer type, screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Sites you are using.

We do use cookies and analytics

The type of cookies we are talking about are web beacons and similar technologies which record log data. They are small text files stored on your computer for record-keeping purpose each time you visit our website.

We also collect anonymous data. Whilst this does not directly identify you personally or contain any other information about you, it does identify your computer.

We may use a combination of "persistent cookies" (cookies that exist until you or your browser deletes them or they expire) and "session ID cookies" (cookies that are deleted when you close your browser) on a website.

From a website point of view, the cookie helps us track overall site usage, and track and report on your use and interaction with our services. We use this type of information to improve the functionality and experience of John Good Products, Services and our websites.

We use web analytics services, which currently is Google Analytics.

We don't store credit card details, nor do we process credit cards ourselves. Instead we only use trusted sources. Our current provider is Worldpay UK (WPUK) payment acceptance solutions.

How we use this information

Overall the key reason for us collecting personal information is so we can provide our customers with better support and to improve their user experience.

But also:

• To understand and improve our Products and Service.
• To send you operational information (information required for us to continue providing your product and service.
• To communicate with you and respond to your inquiries and fulfil your requests, such as sending you requested materials, as well as information and materials regarding our products and services.
• Send email and/or SMS marketing communications i.e. newsletters. These will only be sent to you if you have requested the information, or opted in to receiving marketing communications. We will provide you with instructions how you can remove yourself from that mailing list if you so wish.
• To record your marketing and communication preferences so we can keep you informed about our Product and Service offerings.
• To provide you with usage reports.
• For our general business purposes (such as finance reporting and identifying usage trends campaign effectiveness).
• Anonymously aggregating your data provided with other users of John Good products for the purpose of best practice, benchmarking, forecasting and education.
• Process a job application that you've submitted and communicate with you.

We will keep your personal information for no longer than is necessary to fulfil the purposes for which it was collected.

Sharing of your data

We may contract other companies and individuals to perform tasks on our behalf and may at times need to share your Personal Information with them to provide products or services to you, or to otherwise communicate with you. Examples may include removing repetitive information from customer lists, analysing data, conducting invoicing, engaging technical support for our services, providing customer service, and performing analysis related to our products or services.

At times prospective customers contact us directly that need to be referred to a third party if we are unable to supply the suitable product or service. In these instances we will always ask for your permission to pass your details.

We'll also disclose your personal information if we are required by law or as permitted by the applicable laws.

The security of your information is our top priority

We store personal information on secure servers that are managed by us and our service providers, and occasionally hard copy files that are kept in a secure location. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.

While we do take reasonable steps to secure your Personal Information from loss, misuse, interference and unauthorized access, modification and disclosure, you should be aware no security procedures or protocols are ever guaranteed to be 100 percent secure from intrusion or hacking, and there is therefore always some risk assumed by sharing Personal Information online.

If there is a high risk of harm in the event of a breach we will report to our data protection authority as soon as possible after becoming aware of the breach and to the data subjects as soon as possible.

Your rights

You can contact us at to access, correct or request deletion of any of your personal information that we store.

Where you have provided your consent for us to use your personal information, you may withdraw that consent at any time. Please note that withdrawal of consent may prevent us from being able to provide Products or Services to you.

You have the right to lodge a privacy complaint with a relevant supervisory authority.

Changes to these terms

We are always looking to improve John Good Products and Services. This means we may need to change our Privacy Policy from time to time.

We want you to feel confident about your data and, if you have any questions, please feel free to contact us.

We value your trust. If we ever send you something you find annoying, please just email us and let us know. There is always someone real at our end that reads emails and we do action requests, comments and complaints.


Data Protection Officer
John Good Limited
Progress House
Butlers Leap
CV21 3RQ