We've worked with UK Arts International since 2002. In that time, we've produced a number of websites for them, not least their main website (www.ukarts.com). In addition to their website, we also produce the templates they use for their email marketing campaigns.
A key part of the brief was to make the most of UK Arts International's stunning production photography. It was also crucial for the home page of the site to do more to encourage investigation of the show pages - and for the show pages themselves to engage the user with photo galleries and video.
We helped UK Arts International to draw up a content plan for the site and to break this into a coherent and intuitive structure. We worked with their existing print-design identity and applied their strong and recognisable brand across a set of pages, which they themselves are able to look after through the website's built-in content management system.
We also work with UK Arts International on email marketing design and broadcast through our MailManager system. Through this, we are able to provide scalable templates so that they can update their own content and imagery for each campaign before sending it to their subscribers. In addition, we provide UK Arts with online versions of some of their printed materials, which they find a convenient and cost-effective way of distributing their brochures across the globe.
Jan Ryan, Director of UK Arts International, says; "We have had a great number of positive comments about the new website - it is informative, easy to navigate and stylish. Most importantly, it reflects the company's ethos and strong brand.
"This has been achieved through working collaboratively with John Good, from their getting to know our work and from them understanding and developing our priorities. They have combined strong design with easy navigation and website maintenance that we can do in-house, to provide us with a website that works perfectly for us."